Project Description

id8 Studio, Display Stands, Jack Daniels Christmas Tree


Christmas is always a difficult time to execute POS, with heavy competition for floor space in independent liquor retailers. Jack Daniels wanted to secure key off location positions front of store to maximise its footprint during this key selling period and create a sense of grand visibility in off-premise to expose the Jack Daniels as the ideal Christmas gift idea.


Design features include:

  • Rotating levels of Jack Daniels 700ml secured single bottles & base provided platform for bulk cased products
  • Flat-pack construction with simple, assembly techniques that activate in under 15 minutes
  • Sturdy and robust foundation developed for high traffic liquor retail environments.



State roll out – 100% compliance across key independents. 38% uplift in sales nationally. WA securing an additional month of 28% sales uplift due to early execution. These displays exist and function beyond the intended lifespan for the season campaign. BFA continue to capitalise on early executions and become the front runner in display space for the Christmas period.