Hitting over 400 independent pharmacy outlets the 100% distribution and activation of this solution enabled the team to drive sales increase across the total Scholl range of product. With new and retained customers trialling the new product on display it allowed Scholl to increase their customer base substantially and showcase the product innovation Scholl is now well known for.
The introduction of large graphic educational panels increased the customers understanding of the products features and benefits reflecting in sales uplift and gave the retailers the flexibility to range the products which aligned with the store demographics.
Off location space allowed for new innovative products to be quickly and easily ranged without taking away space on shelf for existing products.
Customer engagement assisted correct product choice – Touch and feel “Find the right insole for you” education guide helped the shopper to identify and select the right product for them.