Suite of items provided a solution suitable for all store tiers, grabbed consumers attention with the red colour, encouraged the shopper to purchase a new product and educated the shopper on the product and showed them inspiration on how to prepare this product for consumption. The red colour used reflected Tip Tops brand guidelines and the arresting artwork stood out amongst the clutter in stores.
Designed to easily attach onto existing bread aisle fixture. Acted as a disrupter to shoppers who were on ‘autopilot’.
Enabled field team to off-locate units in Fresh bunker with avocados, deli or checkout counters.
Small Footprint Display
Unit sits on top of existing dump bins. Provides high visibility of stock with tiered shelves. Dual purpose at Deli and in Fresh areas. Low height profile, easy to assemble and allows shoppability from two side.
Low height profile enabling location in Deli area. Impactful design with appealing food graphics. Tiered shelves for improved product visibility and varying stock weight.
Shoppability from two sides. Impactful design with curved body, visually arresting. Secures long term off-location. Low height profile, locating at Deli and Fresh areas.