Our brief was to create a high impact off-location display to assist the increase the sales of Jack Daniel’s RTD range and 700ml bottle during the key Christmas sell period whilst solidifying Jack Daniel’s relationship with summer through aspirational prizing.
RESULTS:Sales of Jack Daniel’s RTD grew by 33% while 700ml glass grew by 7%. Jack Daniel’s was able to introduce new consumers to the category and drive growth of their loyal consumer base.
Shop! Award – 2010 Gold Award – Sales Promotion