Retail marketing in the consumer electronics (CE) retail sector in Australia is heavily dominated by Apple and Samsung. Both brands are known for their bold, recognisable and highly visible in-store “permanent” footprint.
In 2014, Microsoft was in a unique position, as it had the opportunity and responsibility to service and represent its entire OEM partner network as the “category quarterback”.
Our design was based on a 3-stage shopping process of Hi/Eye/Buy.
- HI-Screens and signage to attract the consumers to the zone
- Eye-Our pillars inform shoppers and assist with navigation.
- Buy-Whilst fact tag and device merchandising assists shoppers to make informed purchase decisions
Shop! 2014 Permanent Display of the Year