TIP TOP CARDBOARD BREAD TAG CAMPAIGN

TIP TOP ENVIRO BINS

When it comes to sustainability, 2022 was a game changing year for Tip Top and in turn, the entire Bakery category.

TASK

Tip Top wanted to improve their whole environmental impact in-store; including their core display towers that are used across all retail channels (20,000 annually).

New ‘Enviro-Bin

• 2-tier display tower; “ENVIRO-BIN”
• 100% recyclable RAW B-flute cardboard display.
• No contaminants; no PVC clips.
• Soy based inks.
• Gloss-cello replaced with water-based varnish

The introduction of 20,000+ Display Towers across the retail trade was a ‘silent win’ for sustainability. Tip Top were the first brand to
introduce this style of bin in the category, specifically created to reduce the environmental impact.

GEORGE WESTON FOODS

Category

FMCG

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