id8 Studio Celebrates Double Win at 2026 Shop! ANZ Awards
Winning in-store for our clients is always the ultimate measure of success. But moments like this give us the opportunity to pause, reflect and celebrate the people and partnerships behind the work.
id8 Studio is proud to announce two award wins at the 2026 Shop! ANZ Marketing at Retail Awards, held on 26 March at Doltone House, Jones Bay Wharf, Sydney.
These wins recognise the strength of our approach, where strategy, design and shopper insight come together to create meaningful retail impact.
Award Wins
Consumer Electronics – Permanent Display (Bronze)
Audio-Technica Listening Lounge
Client: Technical Audio Group (TAG)
Occasion-Based Shopper Campaign (Bronze)
The Bun That Makes The Burger
Client: Tip Top Bakeries
A Legacy of Retail Excellence
These latest awards add to a growing body of recognition for id8 Studio, with more than 60 Shop! ANZ awards to date including Global, Pinnacle and Gold honours across a wide range of categories.
While the accolades are valued, they are ultimately a reflection of what matters most:
creating retail experiences that deliver for our clients, retailers and shoppers alike.
Winning Campaigns
The Bun That Makes The Burger
Client: Tip Top Bakeries
Timed to the high-energy Footy Finals period, this campaign set out to reposition Premium Buns, not as a pantry staple, but as the essential upgrade to restaurant-quality burgers at home.
With the rise of “fakeaway” dining and at-home entertaining, the opportunity was clear:
shift shopper behaviour from functional purchase to inspired trade-up at the moment of decision.
The Challenge
Drive +15% unit growth by improving:
- Visibility
- Inspiration
- Shopability
Shopper insight revealed a critical tension while many shoppers plan to purchase buns, they often abandon the decision when the right option isn’t easy to find. At the same time, nearly half of bun purchases are unplanned when merchandised near meat.
The Solution
A bold, food-led retail execution that transformed the fixture into a Burger One-Stop-Shop:
- Striking 3D header and premium burger imagery
- Strategic off-location placement alongside patties
- Cross-category co-location with sauces and meal components
The creative shifted visual cues from BBQ to restaurant-quality burgers, elevating the category and simplifying the path to purchase.
The Impact
The results exceeded expectations:
- +31% unit growth overall
- +36% in Burger One-Stop-Shop executions
By combining data-led targeting, cross-supplier collaboration and impactful design, the campaign delivered both commercial results and a more intuitive shopper experience.
Audio-Technica Listening Lounge
Client: Technical Audio Group (TAG)
The Audio-Technica Listening Lounge reimagines what a consumer electronics display can be, transforming retail space into a destination for immersive audio discovery.
Inspired by Japanese vinyl listening bars, the installation celebrates Audio-Technica’s analogue heritage while supporting its expansion into premium Hi-Fi.
The Vision
Move beyond transactional retail and create an environment where shoppers can:
- Slow down
- Engage deeply with product
- Experience sound as intended
The Experience
A dedicated listening zone invites hands-on exploration through:
- Headphone and turntable trials
- Museum-style product presentation
- Material-led storytelling and layered lighting
Clear zoning and intuitive navigation guide shoppers through a high-consideration purchase journey with confidence.
The Outcome
The modular, permanent design balances premium aesthetics with retail practicality—allowing for:
- Efficient installation
- Scalable rollout
- Long-term adaptability
By shifting the experience from display to destination, the Listening Lounge:
- Strengthened brand perception
- Increased shopper engagement
- Demonstrated the commercial power of experiential retail design
Looking Forward
These awards are a celebration of collaboration, creativity and commercial thinking and a reflection of the incredible clients and partners we work with every day.
At id8 Studio, we remain focused on what matters most designing retail experiences that don’t just look good, but perform!
Get in touch with the team at id8 Studio [email protected]