Welcome Back to School with Tip Top

Head turning back to school display.

Tip Top The One is paving the way for impactful Back to School Lunchbox inspiration.


Back to School is a critical time for packaged bread driving volume and setting the tone for the rest of the year. Show stopping off-location displays generate sales, making it critical to maximise the opportunity and kick-start the year within retail.

This head turning activation has landed Tip Top brand in prime position within grocery stores across Australia.

Tip Top Back to School display features:

  • Building on existing POS suite to create theatre and fun in-store
  • Adaptable to suit different store sizes
  • Variety of layouts = Easier to sell in to stores
  • Motorised “Spinning sandwich” header
  • Safety first – rigorous testing by ID8 and client to ensure safety in-store
  • Brings bread to LIFE
  • Nation-wide roll out
  • 2-tier display tower
  • No contaminants; no PVC clips
  • Soy based inks
  • Gloss-cello replaced with water-based varnish
  • 100% recyclable at store level
  • Easy to assemble
  • Seamless team-work with client, supply chain and creative agency
Create high impact in any space: Modular POS elements enable many configurations.

Thank you to our clients at TIP TOP George Weston Foods who trusted the team at id8 to bring your Back To School campaign to life with shopper.

We love what we do! Find out more www.id8studio.com

Id8 Studio: End to end retail marketing specialists

A critical part of any project is project management, delivery, and installation. We have a fully integrated ‘End to End’ service which takes away our client’s headaches and ensures a smooth transition from concept, to design, to factory to shop floor. Our retail installation experts work across the full gamut of in-store activations and are accustomed to dealing with all kinds of retail limitations and restrictions.

Get in touch with us to find out more [email protected]

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