Billie & Suncare Mixed Pallet Display
Designed by id8 Studio for Edgewell Personal Care
When three powerhouse personal care brands come together, the result should feel bold, and built for impact.
Edgewell Personal Care partnered with id8 Studio to create a free-standing pallet display for Billie, the award-winning shave and body brand ‘Built for Womankind’, alongside iconic Suncare leaders Banana Boat and Hawaiian Tropic.
Perfectly timed for the Australian Summer, the display rolled out nationally across Woolworths stores in September, creating a high-energy destination for shoppers getting Summer ready.
Working Together
This project was a true collaboration. Edgewell defined the product strategy and planogram architecture, ensuring the right SKU mix and flow. id8 Studio then translated that thinking into a custom structural solution engineered around real product formats and stock demands.
Because this was a mixed-brand pallet, precision mattered. Bespoke fillers were designed to keep products secure and presentation-perfect from warehouse to in-store. To streamline execution, id8 partnered with a Sydney-based TGA-licensed co-packer experienced in handling suncare products.
The result: 777 pallets produced and delivered nationally, landing in-store in September 2025, right on cue for peak season.
The Solution
The SolutionRather than treating the pallet as purely functional, id8 reimagined it as a 360-degree brand moment.
The structure creates a cohesive block while allowing each brand to own its space; distinct yet unified, bold yet balanced.
Dual-Brand Storytelling, Seamlessly Executed
Each side of the display immerses shoppers in a different brand world.
Billie appears in soft purples, blues and corals; clean, contemporary and unmistakably on-brand. Oversized product graphics and strong vertical hero panels elevate the razor range, delivering instant recognition from a distance.
Hawaiian Tropic and Banana Boat bring the energy of Summer to life. Vibrant yellows, tropical textures and lifestyle imagery radiate warmth and movement. Headlines like “Made for the Moment” and “No Fuss, All Fun” reinforce the carefree confidence of Suncare done right.
Built for Visibility
Every display angle works hard. High-impact 3D header panels, wrap-around graphics, and clear brand zoning ensure the display commands attention in high-traffic environments.
Open shelving delivers strong stock weight without compromising shopability, allowing shoppers to quickly navigate between razors, face sunscreens, lotions and sport formats.
Theatre Meets Practicality
Behind the theatre sits a highly considered structure:
- 360-degree engagement
- High stock capacity
- Clear brand zoning
- Modular shelving for mixed SKUs
- Strong 3D signage for distance call-out
In Conclusion
This mixed pallet transforms a standard footprint into a vibrant seasonal destination, combining brand storytelling, structural precision and operational scale.
A bold, Summer-ready moment at the heart of the aisle.
Id8 Studio: End to end retail marketing specialists
A critical part of any project is project management, delivery, and installation. We have a fully integrated ‘End to End’ service which takes away our client’s headaches and ensures a smooth transition from concept, to design, to factory to shop floor. Our retail installation experts work across the full gamut of in-store activations and are accustomed to dealing with all kinds of retail limitations and restrictions.
Whether you need us to deliver direct to a network of stores, assemble and prepack a temporary display, or build a permanent activation, we will pair the right people and skill sets to activate your project.
Get in touch with us to find out more [email protected]