Elevating Gift Card Sales Through Innovative Retail Displays
Client: Blackhawk Network
Retail Partner: Target
Design & Implementation: id8 Studio
Production: 140 displays
Category: Retail Display | Gift Cards | National Rollout
Background
Blackhawk Network, a global leader in branded payment solutions, supplies Target stores with a wide range of gift cards. To increase visibility and drive sales—especially among younger shoppers—Blackhawk sought a fresh in-store presentation that would capture attention and simplify day-to-day operations for Target staff.
Objective
The primary goals of the permanent displays was to:
- Boost Target gift card sales, particularly among younger demographics
- Provide a premium, mobile, and secure display
- Seamlessly execute a national rollout across all Target locations
The id8 Studio Solution
Partnering with Blackhawk Network, id8 Studio designed, manufactured, and delivered a front-of-store display system that combines striking aesthetics with operational ease.
Key features include:
- Solid metal construction for durability and a high-end look
- Integrated wheels for effortless repositioning during store resets
- Generous internal storage to streamline restocking
- Security hook to help prevent theft
Design Details & Options
- Large Capacity: 216 facings per display, holding medium gift cards (102 x 134mmH).
- Flexible Graphics: Updatable magnetic header panels for seasonal campaigns and promotions.
- Ease of Use: Double doors with latches, internal shelving for stock storage, and heavy-duty lockable castor wheels for easy movement.
id8 Studio provided a full end-to-end service, managing every step—from initial design and prototyping to manufacturing, freight coordination, national installation, and merchandising support.
Results
Results- Significant uplift in gift card sales, with strong traction among younger shoppers
- Consistent nationwide presence, ensuring brand uniformity across Target’s network
- Operational efficiency, making it easy for Target teams to move and maintain displays
In Conclusion
By collaborating with Blackhawk Network and Target, id8 Studio delivered a high-impact display solution that blends form, function, and scalability. This strategic rollout demonstrates how thoughtful design, and meticulous execution can directly influence shopper engagement and drive measurable sales growth
Id8 Studio: End to end retail marketing specialists
A critical part of any project is project management, delivery, and installation. We have a fully integrated ‘End to End’ service which takes away our client’s headaches and ensures a smooth transition from concept, to design, to factory to shop floor. Our retail installation experts work across the full gamut of in-store activations and are accustomed to dealing with all kinds of retail limitations and restrictions.
Whether you need us to deliver direct to a network of stores, assemble and prepack a temporary display, or build a permanent activation, we will pair the right people and skill sets to activate your project.
Get in touch with us to find out more [email protected]