David Jones LNY 2021

David Jones display
David Jones display
David Jones display
David Jones display red chandelier with Gucci in the background
David Jones display for Lunar New Year 2021

David Jones

David Jones Celebrates LNY with Playful and Bold Visual Merchandising.

David Jones  is celebrating the Year of the Ox as part of its annual Lunar New Year campaign.

To support the visual showcase led by the David Jones VM team, id8 Studio supplied high impact props across Bourke Street, Melbourne and Elizabeth Street, Sydney flagship stores to help theme the occasion.

On a mission to achieve maximum impact in the windows and throughout stores, id8 Studio supplied a range of blue and white crockery in various sizes and in large volumes, delivering maximum shopper impact through repetition and scale. The blue and white traditional porcelain supported a playful tie in with a handful of custom 2021 Oxen / Bulls beautifully crafted and executed by Stage One.

David Jones
Building the occasion from floor to ceiling. Custom produced Red Bamboo Chandelier’s.

id8 Studio also engineered and custom produced Red Bamboo Chandelier’s, repeated across columns on the ground floor of the Elizabeth Street store to add height and drama across the ground floor cosmetics hall and help support the visual feast of the Luna New Year occasion.

The 2021 LNY VM will be instore until 16th February.

David Jones

Blue and white crockery bringing the LNY theming to life in store.

To read more about bringing occasions to life in store check out our Stories from the id8 Studio files.

Get in touch with our VM and Retail Marketing specialists!