DJ Innovation
Department store display
Department store display

David Jones

David Jones dynamic SKINNOVATION installation. Designed with customer engagement at top of mind.’

David Jones is delighted to launch SKINNOVATION, our annual skin-centric campaign running from Monday 17 May to Sunday 30 May, 2021.

Our retail industrial designers at id8 Studio were thrilled to get involved with the project, helping the VM Team at David Jones to realise their conceptual design by engineering and producing the in-store installation.

About David Jones SKINNOVATION

“Now in its fourth cycle, the AW21 SKINNOVATION campaign is a celebration of the joy of skincare and love of ritual with expert advice that will reinvigorate your daily regime. From cult classics to the latest skincare innovations and luxurious instore skin service.

Our in-store Activations were designed to highlight and empower our customers to make informed skincare choices by featuring our cult classics.”


Department store displayPhoto credit: Terence Kentow

Installation Details

  • Dynamic shape to engage an eye-catching display, allowing customer flow. It is designed as a 360 display to allow customers to move around the space, use the in-built iPad to interact with the “skincare finder” tool.
  • Cloches (domed clear covers) designed to curate and feature David Jones cult classics in a different way, an edited visual display for strong story telling.
  • The colours are in-line with David Jones seasonal colour palette.
  • Fresh and inviting for customers to engage and navigate our customers around the display.

Department store displayPhoto credit: Terence Kentow

All structural elements of the design were engineered for the retail environment by id8 Studio and built instore by the David Jones VM team in Bourke Street, Melbourne and Elizabeth Street, Sydney stores.

Department store displayPhoto credit: Terence Kentow

Project credits

Photos, Terence Kentow

Creative concept, David Jones VM team

Engineering and Production, id8 Studio

Read more about our recent David Jones installations

David Jones LNY

David Jones Nativity Window

David Jones Wellness Station

At id8 Studio we understand retail. Our focus is on delivering seamless activations instore, with the brands look and feel at top of mind.

Get in touch with our specialist team to talk about your next retail marketing activation.