Jack Daniels, retail display stand, id8 Studio

Jack Daniels 2017-11-05T18:16:27+00:00

Project Description

id8 Studio, Display Stands, Jack Daniels Tyre Clock

Objectives

The promotion was to leverage the JD Racing platform, the shopper was looking for a genuine unique 1 off piece of memorabilia. Something that was close to the heart for every die hard JD Racing fan.

Build brand visibility via quality displays in all large outlets based on Racing Platform. Gain an increase in consumer WEB and SMS entries versus prior activities.

Solution

  • On pack & display prize (WIN) communication. The shopper was engaged to purchase & enter to Win.
  • One to be WON IN EVERY STORE IN ALL STATES
  • Buy any Jack Daniels to enter
  • Specifically, custom designed for BWS
  • EXCLUSIVE to BWS – “money can’t buy” item
  • Printed Signatures by Jack Daniel’s Racing team members Todd and Rick Kelly
  • Reflects the exhilaration of a V8 Supercar, metal and rubber and with Bridgestone branding
  • Almost life size in scale, with a functional and aesthetic form that will fit nicely in any room, garage or man cave
  • Carries a perceived value of over $399 due to its Branding and meticulous manufacturing quality.

Results

  • Total Entries – 24,719
  • Entries via Web: 11,339 – 45%
  • Entries via SMS: 13,380 – 55%
  • Unique Entries 17,718 – 72%
  • No. of Store with Entries: 1,113