Derma Aesthetics. Beauty Expo 2023

Derma Aesthetics Stand at Beauty Expo Australia.

The team at derma aesthetics embarked on a journey to partner with an agency and create an impactful and disruptive stand for Beauty Expo 2023.


id8 Studio was asked to design, manufacture, and install a 6-metre square stand for Beauty Expo 2023 to showcase dermaviduals, EXCEED, and introduce their newest brand SIMKA.

The stand needed to be clean and bright in line with the brand aesthetic, whilst being inviting to existing and new clients.  It was important the stand was flexible enough to allow brand updates and reconfiguration into various footprints for future activations.

Design, Construction, & Visitor Journey

Our design and operations team worked closely with both local and offshore partners to create an easy-to-install structure.  Some clever engineering allowed us to hold our bulkhead up high with minimal touchpoints, making it seem like it was floating above the stand. Reliable lighting and LED drivers and easy-to-handle fabrics completed the beautiful yet practical design.

The stand layout allows for segmentation of brands with dermadviduals customised skincare and the new SIMKA skin nutrition brand occupying the front of the stand, while the rear of the stand was dedicated to the EXCEED micro-needling device including live demonstrations streamed to a 55” display.


The following day, elements from the Beauty Expo stand were installed at the Medical Microneedling Conference in the Grand Ballroom of nearby Sofitel Sydney Darling Harbour for the one-day event hosted by derma aesthetics.

Credit: derma aesthetics via LinkedIn

In Conclusion

We were so happy to support our client’s vision.  As always, the team’s commitment and drive got it done in tight time frames and challenging circumstances; we are very proud of our team and the tremendous feedback received.

“We are only just wiping the smiles off our faces from our incredible weekend at the beauty expo! Our team created a spectacular stand, showcasing dermaviduals & EXCEED products and introducing our newest brand SIMKA!”

derma aesthetics, LinkedIn

“…it was a big success, and everyone has been raving about the show and the stand.”

David Avello, Head of Operations

“Thank you Dan!  You and the team are legends – we LOVE the stand!!! Thanks so much for pushing through!

“Spectacular!!! You absolutely nailed it!!!!”

“Thanks so much for everything this weekend, it could not have gone better!

Madi O’Donnell, SIMKA eCommerce and Brand Manager

Contact the team at id8 Studio to design and activate an expo solution that makes your brand stand out!