We designed two units, one with four facings to maximise stock weights and the second unit with 3 facings to cater for smaller footprint stores and allowing maximum flexibility in positioning this unit near express checkouts and varying locations in store. The 4 facing unit highlights the large choice of batteries on offer and the 3 facing unit increased the visibility for consumers. It has been designed to communicate promotional messages with interchangeable header cards whilst providing storage locations behind these headers to house spare hooks and products. The lockable wheels made it simple for staff to easily manoeuvre these units to high traffic locations in store. Having the two different styles allowed a 100% distribution to all Coles stores.