Project Description
Objectives
When Halo 4 was about to launch in Australia, Microsoft found that many of the major retailers had committed floor-space to other titles and platforms in terms of Visual Merchandising space. We decided to focus on JB Hi-Fi and try to maximize our return on investment on a limited budget by being creative.
Strategy
- A solution which has longevity
- Ease of assembly is key
- Speed to market
- Cost-effectiveness is important
- Create additional space if possible
- Maximum visibility in-store
- Showcase the whole Halo 4 Range in one spot for cross and up-sales.
Solution
Polypropylene base for stability, durability and ability to brand
- Part-assembly at ID8 premises
- Shipped direct to individual stores
- Materials used were affordable; card, vac form plastic trays and polypropylene
- Polypropylene wings added impact and allowed hooks for hangsell product
- Vac form trays allowed us to range the actual game, Halo 4 Xbox Live cards and limited edition console and wireless controller.
Results
JB Hi-Fi were so impressed that they gave us all shop windows in Australia in November.
81,000 units sold Day One; 181,000 sold in Month One; exceeded budget by 45,000 units.