Evolution of Retail Display

iced beverage

Great to be featured in the TEN YEARS OF RETAIL DISPLAY INNOVATION piece in Retail World Magazine. We created this category solution way back in 2012 for Coca-Cola Australia.

An excellent example of id8 Studio’s #designledevolution

product display

Reinventing category

Category management has had a major makeover, addressing consumer behaviour and making shopping a far more engaging and collaborative brand experience.

This new strategy means that shopping aisles are becoming in-store ‘micro destinations’, creating a one-stop shopping experience that drives growth for the whole category regardless of the brand that might be taking the upper hand in the activation.

A great example of this can be seen in the ‘Mixxit@Home Cocktail Display’ launched in 2012.

Since the late 1990s, much of the innovation in retail’s liquor sector had been product-based pre-mix solutions. But in 2011-12, due to the popularity of shows like Masterchef, creating gourmet meals at home and interest in mixing cocktails was having a resurgence.

Coca-Cola Amatil created a retail solution that delivered cocktail recipes made easy with a full suite of ingredients utilising an interactive touch screen display.

Mixxit@Home became a central destination shopping experience, and a brand new “cocktail couture” category for bottle shop aisles.

It’s amazing to look back at this activation 8 years on and think how relevant it still is today.

Good design is a massive part of the success and longevity of a retail marketing activation. Talk to the team at id8 Studio about creating a design that stands the test of time!